Magento is the most popular e-commerce platform globally and holds a very respectable place among the top CMS for e-commerce with nearly 25% of merchants running their online shops on it. Large and small brands trust and rely on Magento’s scalability, flexibility, competitive price, a large number of built-in features, and a robust global presence.
Online merchandise has seen tremendous growth in recent years with every online merchant trying to compete and provide the best experience in terms of usability, design, and speed. There has been a constant need in the improvement of online stores in terms of performance and ease of use. Magento gives much flexibility to merchants in these areas thus ensuring they can meet their business goals.
For most people, e-commerce has become a trend and a need in their everyday lives due to the convenience of shopping online and competitive prices offered by online vendors. No wonder, even large brands want to opt for the best e-commerce CMS available.
Here is a list of top 5 world famous brands which have chosen Magento as their CMS platform:
There is no need to be a specialist in photography to know what Canon is. A famous imaging corporation that inspires amateurs and professionals globally to explore the world by capturing it in photographs.
Not many people know that the Australian division of Canon used to experience specific difficulties with going online. In 2013 Canon launched a new Magento-based online store to empower its clients with the option to buy directly from the website. Apart from Canon products, one can find bags, tripods, stabilizers, memory cards, and photography accessories supplied by partner brands. The store is a vast photography resource that provides a complete range of services and goods alongside explanatory videos, reviews, and photo books. The visitor can easily check products compatibility, which is of high demand especially among amateurs. Another peculiar feature the which is praiseworthy is immediate assistance to anyone who wants to get started on photography. Instead of picking and comparing cameras, lenses, and memory cards, advisory cross-sell functionality offers a customer a recommended set of accessories for beginners.
2. HP Inc.
HP Inc. is known as an international company that specializes in manufacturing laptops, workstations, printers, including LaserJet and InkJet printers, as well as 3D solutions. Founded in 2015 as a division of Hewlett-Packard Company, HP Inc. has become a separate manufacturer with its headquarters in Singapore and 3000 employees on staff.
The company chose to run its stores on Magento because this e-commerce platform is flexible enough to meet the needs of a wide range of HP’s clientele: from individuals, searching for a home computer, to entrepreneurs, who require specific corporate solutions. If you compare HP’s websites for Indonesia https://www.hpshopping.id/en/, Thailand https://www.hpstorethailand.com/en/, and China https://www.hpstore.cn/, you will notice the same layout with a very similar design. Readable fonts and clear structure of the main catalog page do not distract a visitor but instead provides with the most necessary product info.
JCB is a world-famous organization with headquarters in Great Britain, producing and selling machines and equipment for any construction and agriculture, demolition and waste handling. Since its foundation in 1945, the company has grown into an industry giant, that has 22 factories: Europe, Asia, South, and North America, etc. JCB manufactures 300 types of diggers, tractors, excavators and sells them in 150 countries.
In 2017, the company implemented a Magento based online catalog of spare parts to simplify the procedure of doing business with JCB. After four months of work, the catalog of 250,000 items for various machines appeared to the public. Magento allowed JCB website to have a set of helpful features, which made the search process intuitive and easy: spare parts can be found by part number, serial number or a machine model.
Nike is another big name in e-commerce. Being the world’s dominant manufacturer and supplier of athletic shoes, apparel, and sports equipment, Nike also uses Magento solutions for its online presence. When browsing a Nike online store, one can note a fantastic feature that is eye-catching and bribes a shopper. To offer better customer experience, Nike implemented a product configurator tool into its web stores. The shoppers, who are searching for some specific goods, say a unique pair of shoes, can create a product’s design themselves. Each time a customer picks or changes specific characteristics of the product, its picture alters per their choice. So, in a few easy hits, even the pickiest customer gets a personalized design of the product. Even longer shipping time does not put off clients from having bespoke designs.
5. Jack Daniel’s
Brown-Forman Corporation is among the world’s leading companies that sell spirits. Founded in 1870, this American brand has gained global awareness because of its high-quality products and service. Jack Daniel’s is the well-known company’s flagship and is the best-selling product worldwide. Responsive and content-rich Magento-based website is not only a means of promotion. It shows the authenticity of Jack Daniel’s via storytelling in a friendly manner.
As you enter the website through the age-gate, the brand starts engaging you by creating a specific welcoming atmosphere. The store is equipped with a mix-maker, which assists the visitor with creating unique recipes depending on a type of spirit, occasion and tastes preferred. Clean and smooth website design has nothing distracting from the essence. A customer can get his bottle registered, receive a personalized engraving on it, or even select their very own barrel of Jack Daniel’s collection and have it bottled.
Source: Belvg blog