Tips to Optimize your Magento Store

magento optimization

Magento is indeed the most popular CMS for creating and managing a successful eCommerce business. Merchants can offer thousands of products with excellent features at affordable prices.

 

It doesn’t matter how amazing your Magento store is if the website is not optimized or running in an efficient manner. There are several Magento extensions you can purchase to optimize your Magento store, but it is not necessary as there are a few tips you can follow to speed up your Magento store.

1) Minify CSS and JavaScript

The more your Magento store grows, the more CSS and JavaScript sequences your code has. By merging or minifying these points in the Back-End, your Magento store becomes lighter and does get not bogged down with code requests.

minify css

The good news is that minifying and merging CSS and JavaScript is pretty simple with Magento, and is available within the admin dashboard. Just go to the Developer tab under the Advanced Settings, and choose the four corresponding boxes about merging and minifying data.

2) Get a Conversion-Optimized Theme

Using a template is a great way to jumpstart your Magento store’s progress, and many templates from popular and well-known companies are already performance optimized. Having an optimized theme means your Magento store gets improvements in terms of organic traffic.

Having an optimized theme also means that you are getting the most recent version of Magento, and slow speed will officially be a thing of the past. Most of the themes are mobile friendly and tend to have high-quality designs at reasonable prices.

3) Optimize Images

Having high-quality images on your Magento store is incredibly important for business success, as good quality images can draw a buyer into a website or product and increase their probability of buying it. Also, images with better quality are clearer and tend to be sized better in relative dimensions on a webpage.

Another good reason for having optimized images is that images can be indexed in search engines and optimized images lead to better search results.

4) Caching

Magento itself has some caching abilities built into it, but investing in a good third-party caching extension, or at least tweaking what’s available in the admin dashboard is a good idea. Using the built-in caching is ideal for increasing site speed for logged-in users only.

Source: CSMinds

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