Magento, the most powerful open source CMS for E-commerce, has been specifically designed to develop websites suited to business expansion. Magento boosts your online sales while maximizing gross margins. Moreover, Magento businesses sell more at a lower TCO (Total Cost of Ownership) than merchants on competitive commerce platforms. With over $155 billion in gross merchandise volume transacted on the platform annually, Magento is the most popular commerce platform in the world. Let us see what are the advantages of choosing Magento for web development:
Excellent Marketing Tools
Building an effective eCommerce website is only the first part of the process. You also have to market it and get it in front of the right audience. Magento makes it easy by providing website owners with excellent marketing tools. From building marketing promotions and using marketing tools from within the Magento framework, Magento websites are automatically indexed by the search engines. So, no need to manually submit your site to search engines.
Magento gives a powerful URL rewrite capability for SEO/marketing purposes which makes it a feature rich CMS, unlike WordPress which requires specific plugins for these purposes. Having more extensions or plugins not only slows down your site but also requires more maintenance in terms of plugin compatibility and updates.
Flexible inventory management and shipping
Managing products with their respective categories has never been easier. Magento allows creating meta information tags for products and categories. Cataloging is done with integration to Google Base and it also supports special price rules, offers, and digital products. Site maps are also automatically generated by Magento which can be a tedious job especially if you have an extensive website.
Magento allows shipping to more than one address in the same order. You can have complete control over shipping methods. Whether you want free shipping to specific regions or shipping by offers, Magento provides you the flexibility you need. You can also arrange each order into multiple shipments for quicker dispatch.
Split fulfillment is further taken care of on Magento websites by the platform’s ability to create multiple invoices for the same order, to make sure that each actual physical shipment is accounted for in the digital paper trail.
Magento further makes it possible for your online visitors to take advantage of wish lists, advanced searches, favorites, grouped products, product comparisons, multi-store features and more. Not only that, as an e-commerce site owner using this platform, you can take advantage of its robust content management system. This is helpful if you’re creating static pages and it also helps you boost your overall SEO performance as well.
Easier Content Management
Magento can successfully manage duplicate content, landing pages, website traffic, page indexing, and so much more. Magento can do that so efficiently, which means your website is going to run smoothly. This ensures a much better chance at achieving high rankings in search engines.
Importantly for modern e-commerce websites, Magento is fully compatible with popular mobile devices. As more and more customers choose to do their shopping on the fly, the modern e-commerce site must be able to present options intelligibly on mobile devices.